“To represent and service members who specialized in products for children and family leisure, learning and entertainment”
Management of the Association
Management of the affairs of the Association lies in the hands of an elected Board of Directors. The Board comprises 10 individuals from member companies and these APTA Directors are elected by the membership
Aims & Objectives
In pursuit of its objects, the APTA aims at:
- To provide a platform to all toy & related industry suffered people wherefrom they can raise their voice, fight for their rights and get their issues resolved.
- To promote toy industry in Pakistan and elsewhere throughout the world.
- To unite the toy industry for better interaction between manufacturers and traders.
- To unite manufacturers, traders, importers & exporters of toys industry.
- To get united all small industry units into one central unit to better negotiate toys industry issues with governmental departments.
- To create a conducive working relationship between the industry and the government.
- To represent the industries problems and requirements with the government.
- To encourage the manufacture and export of Pakistan-made cultural & traditional toys.
- To encourage creative toy design & encourage respect for intellectual property rights.
- To act as a source of information for improving the public image of the industry.
- To communicate with members in a prompt and efficient manner.
- To recommend/suggest import/export policy/duties to government of Pakistan, keeping in mind the interest of toy industry.
- To organize fairs/exhibitions in different parts of the country to bring together the manufacturers, traders and end users to keep them abreast of modern play-way methods and acting as a bridge between importers and exporters.
- To facilitate/organize participation in international toy fairs as well toys exhibition.
- To conduct seminars/workshops for modernization and technical up-gradation of the industry, (R&D).
- To promote and participate in the development of toy safety standards in Pakistan and elsewhere throughout the world.
APTA, can be tracked back to the year 1958 when some toys traders of Shah Alam Market, Lahore united on a platform to fight & protect their business interests & rights and formed Shah Alam Toys Traders Association which later on transformed into Lahore Toys
Manufacturers Cottage & Toys Industry Association in early 1980-88 and subsequently it was named as All Pakistan Toys Manufacturers Association in 1990 and eventually it adopted final shape of All Pakistan Toys Traders Association.
special business consultant
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